Do Subliminal Messages give you warm fuzzy feelings, and spark images of delight and ecstasy? Or do they trigger darker images of torture, mind control and mass manipulation?
If most of us realize what it takes to live the way we’d like to than why don’t we?
Do you realize that your not in the drivers seat? Just like your heart beat, your behavior, your choices and your beliefs are driven by your unconscious mind.
Like the baffling theorems of Quantum Mechanics, the language of the brain isn’t what you’d expect, its not intuitive, it’s language is as old as our heritage and as tricky as a magic show.
Are you seeing the world as it is? Is seeing really believing? Even what you think you see might simply be an illusion. Can you really believe what you see?
Our eyes have been hard wired over the last couple hundred thousand years to be on the look out for predators, for danger lurking in the shadows. You might not be conscious of these shadowy perceptions, but you can be sure that your subconscious is.
The persuasion industry takes advantage of this. It hides emotionally charged images in the contours of ice-cubes and shadow sculpturing. Nikon brought this into the light with a novel play on subliminal images.
They planted archaic subliminal triggers in their award winning ad “Faces”. As you can see, the faces of headhunters hidden in the the forested background are captured by their facial recognition system. In this creative ad they’ve successfully engage both your conscious and subconscious perceptions.
Nearly a quarter of our brain is involved in our perception of visual imagery. Our vision transcends linguistic barriers. It doesn’t matter what language you speak, we all dream in symbolic imagery. More than any other sense our vision bridges the conscious and unconscious mind.
As you can probably imagine visual subliminal messages capture symbolic eye of our subconscious mind and have the greatest impact on us.
The Dark Dawn of Subliminal Messages
hat comes to mind when you think about subliminal messages? Do you get warm feelings and positive thoughts, or do you feel slightly uncomfortable?
Subliminal Messages are generally not associated with positive things like; loosing weight, quitting smoking, relieving stress or attracting more abundance and balance into your life.
Don’t Subliminal Messages bring up more sinister connotations and darker images, like mass manipulation, covert operations and propaganda? At least they did for me!
I read Subliminal Seduction back in the early eighties and still remember how unsettling it was. In his book Subliminal Seduction, Professor Keys exposed the dark secrets the attempts of mass media and advertising to engage in mind control.
For over fifty years, the persuasion industry has used Subliminal Messages to infiltrate into our unconscious mind and manipulate our desires.
This trillion dollar persuasion industry crafts images that we don’t notice, blasts commands over speakers that we only hear subconsciously, and uses symbolic associations that prompt us to buy, consume more and ultimately feed the ravaging hunger of hyper-consumption.
Even though subliminal advertising is banned in the US, Britain and Australia it’s nearly impossible to prove the intentional use of subliminal media. In fact, over the last decade subliminal advertising has been refined and re-branded as neuromarketing.
Have you ever wondered if you’re — being sold a lifestyle that simply doesn’t fit or feel right?
Do you like the idea of being manipulated by dehumanized corporations with a blood lust for profit? I don’t think anyone does, but this is what’s happening every minute of every day. In fact, its more insidious than most of us would ever imagine! We must use awareness to reclaim our own mind space.
There’s nothing particularly evil about persuasion. We all use it to get what we want. Do you have kids? I don’t, but even I can see that they’re great persuaders.
Using subliminal tactics to get people to go to war, isn’t in the same boat as persuading your mom to get you another candy bar.
Marketing isn’t really the problem. We need marketing, don’t we? People in Advertising are just like you and me, doing the best job they can.
Subliminal Messages aren’t to blame either, they simply are good at getting the message across. We can’t blame the messenger for the message!
We’re in the midst of a mind revolution. In the last ten years, we’ve learned more about the human brain than all of history combined.
The incredible breakthroughs in neuroscience, neuro-technology have handed unprecedented power to the persuasion industry. Neuromarketing, at the junction of brain science and marketing is taking the world by storm.
Neuromarketing has revolutionized the use of subliminal messages. Neuromarketing firms like Neurofocus test our brainwaves with the EEG and fMRI.
This brain technology is used in conjunction tracking our eye-movements; the Electrodermal Response (EDR) of our skin and a whole range of other tell tale biometric identifiers.
While the prospect of the it’s misuse has led organizations like Commercial Alert to request oversight from the US Congress, like it or not neuromarketing is here to stay. We may as well make the best of it.
Becoming mindful of the power of Subliminal Messages and recognizing how they are being used in the media you can build up a sort intuitive immunity, an anti-virus of the mind.
It is also important to treat your mind like an innocent little child. Don’t over expose yourself to the negativity that’s pumped 24/7 over the news channels and be selective in the kind of films you watch.
In the same way that neuromarketing is used to promote a toxic mindset and hyper-consumption it can also be used to advocate health, beauty and mindful lifestyles.
Even though it hasn’t received the massive funding that’s pouring into the promotion of global brands, personal enhancement technologies are benefiting from the reams of research that’s being done. The Subliminal Software and imagery that’s available might not be like Microsoft Word, but it can support your quest to living a healthier and happier life.
Using Subliminal Messages to influence yourself in ways that you’d like to be influenced is one step towards reclaiming your peace of mind, your mind space.
Subliminal Messages and Spin
ubliminal Messages are just one of the weapons of mass distortion in the arsenal of the persuasion industry.
This trillion dollar industrial complex has inseminated the world with a pervasive misconception, a misconception that values appearance more than truth and the bottom line more than life itself.
Commercial hype is everywhere; on the side of buses, in the subway, on billboards and signs, in magazines, on television, in the movies, on the internet and now even on your hand phone.
You even get hit up when your playing golf. A friend of mine reached into the hole to get his ball and an ad on the bottom of the cup!
Times Square, Tokyo and even much smaller cities have been turned into giant billboards.
Entertainment: music videos, video games, slot machines, television, movies and even the nightly news are interlaced with subliminal symbolism, subliminal messages and hypnotic cues.
Pitches and slogans bombard us filling our lives with the sour taste of discontentment.
Lets face it, we’re surrounded by spin, by advertisements that pressure us to move faster, work harder and buy more. This never-ending stream of stimuli doesn’t let up. No, it mercilessly increases the tone of the pitch to get noticed.
Even if we block out this noise, we are subliminally effected by it.
Why do you think that people eat too much, too fast and are bulging at the seams? “63.1% of adults in the U.S. were either overweight or obese”. WebMd It didn’t use to be this way!
Do you realize that we see more ads in one day than people fifty years ago saw in their whole life?
Brands spend huge sums to inspire blind devotion and spawn cults. They want you to believe and mindlessly worship their products. Madison and Vine are often able understand more about us than we do about ourselves.
I’ve even read about teenage girls selling their bodies just to get a designer bag.
Our media-crazed society has accelerated to the point where stress, obesity, divorce and violence are common place. Seventy-five percent of all illness is the result of chronic stress.
For many of us the frantic pace of life has become a desperate struggle – a struggle to keep up with the demands of mass manipulation, economic aberrations and hyped up taxation.
Have you ever felt like you were running as fast as you can and still falling behind?
We have more to do than ever before — and less time to do it. Do you have time to study, time to share with loved ones, or time simply to relax and enjoy yourself? If your in a constant state of overwhelm, wouldn’t you agree that its about time to change?
You can live a more enjoyable life, a more meaningful life, when your conscious and unconscious join forces and work together.
Subliminal Messages helped get us into this mess in the first place. So doesn’t it make sense to use Subliminal Messages to help get us out of it?
Subliminal Messages and Hyper-Consumption
WARNING! The following contains information that some of you may find shocking.
ou might not believe this, but if you’re really healthy, happy and vibrant, content with your lifestyle and have time to share with those you love, then you’re not shopping, buying stuff, you’re not consuming!
The sick thing is that this is just as true for health care as it is for the military and other industries. Everything is all clumped together under the gross national product (GNP).
This means is that your illness is just like gold. Yep, being sick is good for the economy. Think about it, the medical industry grows when more people get sick and need health care. If less people get ill then the industry contracts and the national economy shrinks.
If your healthy and have stress free life, enjoy your relationships and are content… well, your just bad for business because the economy will stop expanding and the GNP will drop.
The fact is, the idea of an infinitely expanding economy is not only bad science, it’s bad for us. Continual economic expansion might have made sense when the industrial revolution was just picking up steam, and production really did need to exponentially expand just to keep up with demand.
However, by the 1950′, the era of the American Dream, most of the people were happy and content. They didn’t need or want to continuously buy more things.
This was a nightmare for the industrial patriarchs. The economy they had spawned, the life-line of their corporate profit was a perpetually expanding market, inexhaustible consumption.
It was around this time, in 1955 the economist Victor Lebow gave theoretical birth to conspicuous consumption.
“Our enormously productive economy demands that we make consumption a way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfactions, our ego satisfactions in consumption…
These commodities and services must be offered to the consumer with a special urgency. We require not only “forced draft” consumption, but “expensive” consumption as well.
We need things consumed, burned up, worn out, replaced and discarded at an ever increasing pace.” Journal of Retailing
On the manufacturing side the practice of planned obsolescence was intensified. This not only shortened the lifespan of the products we buy, but also created another huge problem, oceans of waste.
On the advertising side, Madison Ave. agencies pulled out the heavy artillery. They used every deceitful trick in the book; misinformation, false endorsements, made up science and subliminal manipulation.
They basically unleashed a wave of insatiable desire and gave birth to hyper-consumerism.
Did you happen to see the movie Fight Club? If you did so you remember Tyler Durben, Brad Pitt’s anarchical character.
In one striking scene, he says:
“God damn it, an entire generation pumping gas, waiting tables; slaves with white collars. Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don’t need.
According to a recent Wall Street Journal article, ‘Americans Buy More Stuff They Don’t Need‘;
U.S. consumers spent an annualized $1.2 trillion on non-essential stuff…” Mark Whitehouse, April 23, 2011
Most of us like shopping, shopping isn’t the issue, shopping hysteria is. The wanton acquisition of goods is what enslaves us. Not only can it imprison you behind the bars of debt, it’s had mind boggling side effects.
Hyper-Consumption has fouled the air we breath, polluted the soil and created a garbage patch in the Pacific Ocean, that’s twice the size of Texas.
Collaborative Consumption, sharing and caring suggests that a new economic model is on the horizon. We should be proud that Collaborative Consumption, because it got it’s start right here on the net with Open Source and Sharing.
Giving away value and free gifts helps to build relationships and has become the norm online.
Isn’t it true that the more people who celebrate life, love and happiness, means that the more life, love and happiness there will be in the world?
Subliminal Messages – Hidden in Plain Sight!
ubliminal Messages aren’t always hidden in the shadows or behind perceptive tricks like flashing images. Sometimes they’re simply deep seated symbols. While you can perceive the symbol it’s message and influence remains subliminal.
Very few people die from a spider bites in our world today, but they still provoke alarm and fear because a hundreds of thousands years ago spiders were indeed a much greater threat to life. Besides our evolutionary relation to it, the symbolic legacy of a spider includes the natural traits that it exhibits and represents in the natural world.
The fact that female spiders are much larger than males and often eat their mates after intercourse subliminally prompts the idea of a fatal attraction, the dark side of femininity and sexuality. Deception is also brought into the mix because of the way spiders trap their prey in all but invisible webs.
One of the pioneers of Symbolic Anthropology, David Schneider suggests that: “Spiders, in their ceaseless weaving and killing—building and destroying—symbolize the ceaseless alternation of forces on which the stability of the universe depends.”
The subliminal connotations of a spider are not wholly negative. Its web is a miraculous feat of engineering. It spans space with geometric designs that are reflective of the unchanging patterns that give underlie nature.
The biochemical strands, the substance of the web, are some of the strongest most resilient materials on the planet. The Spider’s eight legs also represent the eight directions that qualify space.
In the ancient world spiders was considered an attribute of the great goddess, the tireless Weaver of Time who sits at her loom, sending out strands in an alternating pattern that becomes the fabric of space. The Great Weaver spins the yarn of life that attaches all men to the vital thread of inter-connectivity.
The spider is just one of the many symbols that have a subliminal impact that often appears in advertising.
These associations appear in dreams and were recognized by Carl Young as archetypes. “The archetypes form a dynamic substratum common to all humanity…Being unconscious, the existence of archetypes can only be deduced indirectly by examining behavior, images, art, myths, religions, dreams, etc.” Jungian Archetypes
For over a hundred years now advertising has been married to mind science? In fact, it was Sigmund Freud’s nephew, Edward Bernays, who took the propaganda tactics of psychological warfare and turned it into public relations.
He’s the father of mass manipulation, of advertising directly aimed at our unconscious mind.
In his book, “Propaganda”, published in 1919, Bernays writes:
“If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing about it?”
It was an easy job to hood wink us, because 99% of the sensory data that we perceive we’re not aware of.
Our brain simultaneously processes and filters immense amounts of information, the vast majority of which, is subliminal.
You probably be surprised to know that out of the estimated 400,000,000 bits of information that we are exposed to every second, we’re only aware of around 2000.
According to Timothy Wilson’s book, “Strangers to Ourselves: Discovering the Adaptive Unconscious”;
“Our senses are taking in about 11 million bits of information every second. Most of that comes through our eyes, but all the other senses are contributing as well—hearing, touch, smell, taste, and spatial sensations.
Our conscious brains—that part of thinking in which we are aware of thinking—can only process, at best, 40 bits of information per second. All the rest is processed subconsciously.” The Buying Brain
Because most of what we perceive is unconscious, Subliminal Messages effect the greater portion of our minds.
The flashing Subliminal Messages of the 1950 have gotten much more sophisticated and even more pervasive. Advertisers…..
“are applying the latest advances in neuroscience to create brands, products, websites, package designs, marketing campaigns, store environments, and more.” ibid
Neuromarketing is using Subliminal Messages and Hypnotic Suggestion to manipulate us. However, the awesome discoveries of neuroscience are also paving the way to a revolutionary outlook, an outlook that promises to help us reshape the fabric of our own lives and the world in which we live.