Are Subliminal Messages for You
Or are they against You?

Do Subliminal Messages give you warm fuzzy feelings when you think about them? Or do they trigger darker thoughts and images, like propaganda, mind control and manipulation?

If you know how to live the way you’d like to, then why don’t you?

The simple answer is a subconscious conflict of values. Perhaps, you’d like to spend more time with your family, but you’re giving 24/7 at work just to make ends meet. The only way to find a solution is to consciously tackle the problem. But, most of us tend to avoid dealing with conflict by stuffing them down into your subconsciousness mind.

The part of you that is reading this is not in the driver’s seat? Just like the beat of your heart, your behavior, your choices and your beliefs are largely driven by the part of your mind that you don’t control, your unconscious mind.

Like the baffling theorems of Quantum Mechanics, the language of the brain isn’t what you’d expect, it is not reasonable, its language is as old as our heritage and as tricky as a magic show. It doesn’t listen to your wise counsel. No, it’s like an animal and doesn’t understand your words. The inner language of your mind responds to symbols, to heightened emotions and to subliminal messages.

Over the last couple hundred thousand years we’ve been hard-wired to look out for predators, for danger lurking in the shadows. You might not be conscious of these shadowy perceptions, but you can be sure that your subconscious is.

Our subconscious ability to recognize perilous patterns (pattern recognition) is the poster child of the persuasion industry. Advertising takes advantage of it by hiding emotionally charged images in the contours of ice-cubes and suggestively sculpturing shadows.

In their award-winning ‘Faces Campaign’, Nikon came up with a novel way to use archaic, subliminal triggers. By creatively highlighting their facial recognition system, Nikon’s ads successfully stimulated both your conscious and subconscious perceptions.

When you click on the image below, you’ll see the faces of headhunters hidden in the foliage of the forested background.

Subliminal Sensitivity: Subliminal Messages highlighted in the Nikon Ad Faces

Nearly a quarter of our brain is involved in our perception of visual imagery. Our vision transcends linguistic barriers. It doesn’t matter what language you speak, we all dream in symbolic imagery. More than any other sense our vision bridges the conscious and unconscious mind.

As you can probably imagine visual subliminal messages capture symbolic eye of our subconscious mind and have the greatest impact on us.

Dubious Roots

The Dubious Dawn of
Subliminal Messages

CLICK ON THE IMAGE Now, do you see the Rainbow Fish? Hint: Look at the starry net! The painting is based on an underlying symbolic matrix of Sacred Geometry and Fish have long been a symbol of fertility and abundance. Subliminal Messages can be used in positively harmonious ways. Oil on Canvas by the Author, Sri Shunyata

Subliminal Messages are generally not associated with anything thing positive. Especially not with topics like; loosing weight, quitting smoking, relieving stress or living a more abundant and balance life. At least they weren’t for me.

When I read Subliminal Seduction back in the early 80s, I was shocked, unsettled and disturbed. It left an indelible mark on me that still smarts.

You see, it was in Subliminal Seduction, that Professor Keys first exposed the antics of an industry gone rogue. Advertising agencies, in cohorts with main street media and the government, were actively experimenting with mind control and the covert manipulation of the masses.

For over fifty years, the persuasion industry used Subliminal Messages to manipulate our desires.

The trillion dollar persuasion industry crafts images that we don’t notice, blasts commands over speakers that we only hear subconsciously, and uses symbolic associations that prompt us to buy, consume more and ultimately feed the ravaging hunger of hyper-consumption.

“I’m sucking up your I.Q., vacuuming your cortex, feeding off your brain!” Jim Carrey as Enigma, in Batman Forever.

Even though subliminal advertising is banned in the US, Britain and Australia it’s nearly impossible to prove the intentional use of subliminal media. In fact, over the last decade subliminal advertising has been refined and re-branded as neuromarketing.

Are you being sold a lifestyle that simply doesn’t fit or feel right?

Do you like the idea of being manipulated by dehumanized corporations with a blood lust for profit? I don’t think anyone does, but this is what’s happening every minute of every day. In fact, its more insidious than most of us would ever imagine! We must use awareness to reclaim our own mind space.

There’s nothing particularly evil about persuasion. We all use it to get what we want. Do you have kids? I don’t, but even I can see that they’re great persuaders.

Using subliminal tactics to get people to go to war, isn’t in the same boat as persuading your mom to get you another candy bar.

Marketing isn’t really the problem. We need marketing, don’t we? People in Advertising are just like you and me, doing the best job they can.

Subliminal Messages aren’t to blame either, they simply are good at getting the message across. We can’t blame the messenger for the message!

We’re in the midst of a mind revolution. In the last ten years, we’ve learned more about the human brain than all of history combined.

The incredible breakthroughs in neuroscience, neuro-technology have handed unprecedented power to the persuasion industry. Neuromarketing, at the junction of brain science and marketing is taking the world by storm.

Subliminal Messages in Neuromarketing

Neuromarketing has revolutionized the use of subliminal messages. Neuromarketing firms like Neurofocus test our brainwaves with the EEG and fMRI.

This brain technology is used in conjunction tracking our eye-movements; the Electrodermal Response (EDR) of our skin and a whole range of other tell tale biometric identifiers.

While the prospect of the it’s misuse has led organizations like Commercial Alert to request oversight from the US Congress, like it or not neuromarketing is here to stay. We may as well make the best of it.

Becoming mindful of the power of Subliminal Messages and recognizing how they are being used in the media you can build up a sort intuitive immunity, an anti-virus of the mind.

It is also important to treat your mind like an innocent little child. Don’t over expose yourself to the negativity that’s pumped 24/7 over the news channels and be selective in the kind of films you watch.

In the same way that neuromarketing is used to promote a toxic mindset and hyper-consumption it can also be used to advocate health, beauty and mindful lifestyles.

Even though it hasn’t received the massive funding that’s pouring into the promotion of global brands, personal enhancement technologies are benefiting from the reams of research that’s being done. The Subliminal Software that’s available might not be like Microsoft Word, but it can support your quest to living a healthier and happier life.

Using Subliminal Messages to influence yourself in ways that you’d like to be influenced is one step towards reclaiming your peace of mind, your mind space.

Subliminal Spin

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ubliminal Messages are just one of the weapons of mass distortion in the arsenal of the persuasion industry.

This trillion dollar industrial complex has inseminated the world with a pervasive misconception, a misconception that values appearance more than truth and the bottom line more than life itself.

Commercial hype is everywhere; on the side of buses, pasted on subway tunnels, on billboards and signs, in magazines, on television, in the movies, on the internet and now even on your hand phone.

You even get hit up when your playing golf. After a flawless putt, don’t be surprised to find an ad on the bottom of the cup!

Times Square, Tokyo and even small towns have turned into billboard cities.

Entertainment: music videos, video games, slot machines, television, movies and even the nightly news are stuffed with subliminal symbolism, subliminal messages and hypnotic cues.

Pitches and slogans fill our lives with the sour taste of discontentment.

Assaulted by Ads—Subliminal Messages are designed to cut through the noise and seep into our mind

A glittering skin of ads cover cites with candy coated messages. Ads shout out for attention and subliminally stimulate your mind. Photo by Marc Veraart

Lets face it, we’re surrounded by spin, by ads that pressure us to move faster, work harder and buy more. This never-ending stream of stimuli doesn’t let up. The tone of the pitch mercilessly increases to get your attention.

Even blocking out the noise doesn’t stop its subliminally influence.

Why do you think that people eat too much, too fast and are bulging at the seams? “63.1% of adults in the U.S. were either overweight or obese”. WebMd It didn’t use to be this way!

You see more ads in one day than your great grandparents saw in a lifetime!

Brands spend huge sums to inspire blind devotion and spawn cults. Brands want you to believe in, and mindlessly worship their products. How does it feel to know that Madison and Vine are often able understand more about you than you do about yourself?

It’s so bad that teenage girls are selling their bodies for a designer bag.

Our media-crazed society has accelerated to the point where stress, obesity, divorce and violence are common place. Seventy-five percent of all illness result from chronic stress.

For many of us the frantic pace of life has become a desperate struggle, a struggle to keep up with the demands of mass manipulation, economic aberrations and hyped up taxation.

Subliminal Misdirection

Do you feel like your going as fast as you can and still falling behind?

Misdirection stage magicians and pickpockets to trick your mind. When you are focused on one thing, like being so damn busy, you not likely to notice what’s going on right under your nose.

It’s easy to overlook the important things in life because we have more to do and less time to do it. Do you have time to study, time to share with loved ones, or time to simply relax and enjoy yourself? If your in a constant state of overwhelm, wouldn’t you agree that its about time to change?

Personal development technologies like Mind Master, and Mind Zoom might not be the Holy Grail, but every little bit helps. Don’t you owe it to yourself to check them out?

Subliminal Messages helped get us into this mess in the first place. So doesn’t it make sense to use Subliminal Messages to help get us out of it?

Subliminal Side Effects

Subliminal Messages and Hyper-Consumption

WARNING! The following contains information that some of you may find shocking.

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ou might not believe this, but if you’re really healthy, happy and vibrant, content with your lifestyle and have time to share with those you love, then you’re not shopping, buying stuff, you’re not consuming!

Subliminal Messages and Healthcare Industry

The sick thing is that this is just as true for health care as it is for the military and other industries. Everything is all clumped together under the gross national product (GNP).

This means is that your illness is just like gold. Yep, being sick is good for the economy. Think about it, the medical industry grows when more people get sick and need health care. If less people get ill then the industry contracts and the national economy shrinks.

If your healthy and have stress free life, enjoy your relationships and are content… well, your just bad for business because the economy will stop expanding and the GNP will drop.

The fact is, the idea of an infinitely expanding economy is not only bad science, it’s bad for us. Continual economic expansion might have made sense when the industrial revolution was just picking up steam, and production really did need to exponentially expand just to keep up with demand.

However, by the 1950′, the era of the American Dream, most of the people were happy and content. They didn’t need or want to continuously buy more things.

This was a nightmare for the industrial patriarchs. The economy they had spawned, the life-line of their corporate profit was a perpetually expanding market, inexhaustible consumption.

It was around this time, in 1955 the economist Victor Lebow gave theoretical birth to conspicuous consumption.

“Our enormously productive economy demands that we make consumption a way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfactions, our ego satisfactions in consumption…

These commodities and services must be offered to the consumer with a special urgency. We require not only “forced draft” consumption, but “expensive” consumption as well.

We need things consumed, burned up, worn out, replaced and discarded at an ever increasing pace.” Journal of Retailing

The Beauty of Hyper Consumption!

The Beauty of Hyper Consumption!

On the manufacturing side the practice of planned obsolescence was intensified. This not only shortened the lifespan of the products we buy, but also created another huge problem, oceans of waste.

On the advertising side, Madison Ave. agencies pulled out the heavy artillery. They used every deceitful trick in the book; misinformation, false endorsements, made up science and subliminal manipulation.

They basically unleashed a wave of insatiable desire and gave birth to hyper-consumerism.

Did you happen to see the movie Fight Club? If you did so you remember Tyler Durben, Brad Pitt’s anarchical character.

In one striking scene, he says:

“God damn it, an entire generation pumping gas, waiting tables; slaves with white collars. Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don’t need.

According to a recent Wall Street Journal article, ‘Americans Buy More Stuff They Don’t Need‘;

U.S. consumers spent an annualized $1.2 trillion on non-essential stuff…” Mark Whitehouse, April 23, 2011

Most of us like shopping, shopping isn’t the issue, shopping hysteria is. The wanton acquisition of goods is what enslaves us. Not only can it imprison you behind the bars of debt, it’s had mind boggling side effects.

Hyper-Consumption has fouled the air we breath, polluted the soil and created a garbage patch in the Pacific Ocean, that’s twice the size of Texas.

Collaborative Consumption, sharing and caring suggests that a new economic model is on the horizon. We should be proud that Collaborative Consumption, because it got it’s start right here on the net with Open Source and Sharing.

Giving away value and free gifts helps to build relationships and has become the norm online.

Isn’t it true that the more people who celebrate life, love and happiness, means that the more life, love and happiness there will be in the world?

Hidden in Plain Site

Subliminal Messages – Hidden in Plain Sight!

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ubliminal Messages aren’t always hidden in the shadows or behind perceptive tricks like flashing images. Sometimes they’re simply deep seated symbols. While you can perceive the symbol it’s message and influence remains subliminal.

Very few people die from a spider bites in our world today, but they still provoke alarm and fear because a hundreds of thousands years ago spiders were indeed a much greater threat to life. Besides our evolutionary relation to it, the symbolic legacy of a spider includes the natural traits that it exhibits and represents in the natural world.

Spiders, like the Black Widow, are feared because of their deadly venom. Besides this, spiders are symbolically rich in texture. In short, they represent sexuality, feminine conquest and the web of illusion.

The fact that female spiders are much larger than males and often eat their mates after intercourse subliminally prompts the idea of a fatal attraction, the dark side of femininity and sexuality. Deception is also brought into the mix because of the way spiders trap their prey in all but invisible webs.

One of the pioneers of Symbolic Anthropology, David Schneider suggests that: “Spiders, in their ceaseless weaving and killing—building and destroying—symbolize the ceaseless alternation of forces on which the stability of the universe depends.”

The subliminal connotations of a spider are not wholly negative. Its web is a miraculous feat of engineering. It spans space with geometric designs that are reflective of the unchanging patterns that give underlie nature.

The biochemical strands, the substance of the web, are some of the strongest most resilient materials on the planet. The Spider’s eight legs also represent the eight directions that qualify space.

In the ancient world spiders was considered an attribute of the great goddess, the tireless Weaver of Time who sits at her loom, sending out strands in an alternating pattern that becomes the fabric of space. The Great Weaver spins the yarn of life that attaches all men to the vital thread of inter-connectivity.

The spider is just one of the many symbols that have a subliminal impact that often appears in advertising.

These associations appear in dreams and were recognized by Carl Young as archetypes. “The archetypes form a dynamic substratum common to all humanity…Being unconscious, the existence of archetypes can only be deduced indirectly by examining behavior, images, art, myths, religions, dreams, etc.” Jungian Archetypes

For over a hundred years now advertising has been married to mind science? In fact, it was Sigmund Freud’s nephew, Edward Bernays, who took the propaganda tactics of psychological warfare and turned it into public relations.

He’s the father of mass manipulation, of advertising directly aimed at our unconscious mind.

In his book, “Propaganda”, published in 1919, Bernays writes:

“If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing about it?”

It was an easy job to hood wink us, because 99% of the sensory data that we perceive we’re not aware of.

Our brain simultaneously processes and filters immense amounts of information, the vast majority of which, is subliminal.

You probably be surprised to know that out of the estimated 400,000,000 bits of information that we are exposed to every second, we’re only aware of around 2000.

According to Timothy Wilson’s book, “Strangers to Ourselves: Discovering the Adaptive Unconscious”;

“Our senses are taking in about 11 million bits of information every second. Most of that comes through our eyes, but all the other senses are contributing as well—hearing, touch, smell, taste, and spatial sensations.

Our conscious brains—that part of thinking in which we are aware of thinking—can only process, at best, 40 bits of information per second. All the rest is processed subconsciously.” The Buying Brain

Because most of what we perceive is unconscious, Subliminal Messages effect the greater portion of our minds.
The flashing Subliminal Messages of the 1950 have gotten much more sophisticated and even more pervasive. Advertisers…

“are applying the latest advances in neuroscience to create brands, products, websites, package designs, marketing campaigns, store environments, and more.” ibid

Neuromarketing is using Subliminal Messages and Hypnotic Suggestion to manipulate us. However, the awesome discoveries of neuroscience are also paving the way to a revolutionary outlook, an outlook that promises to help us reshape the fabric of our own lives and the world in which we live.