The Subliminal Video Scene
Subliminality saturates films, movies and videos like salt saturating the sea. Entertainment media is enchanting— getting our undivided attention it captivates us— turns us into a captive audience.
Do you notice how people tend to trance out in front of the television? Hypnotic entrancement is what makes movie-magic work. Without a bewitching mind-shift, movies would bomb-out at the box-office and videos would linger at far fringes of no-mans land.
They wouldn’t be interesting or entertaining because you would not be pleasurably-absorbed by the story— by the narrative. Without being transported into a virtual-sliver of reality— into a world of cinematic make-believe— a video or film experience would be rather drab, wouldn’t it?
The next time you’re at the cinema, take a step back and check out the opening scene with your mind perspicuity primed. See if you can identify the hypnotic devices that have been brewed-up to entrance you.
The rapidly flashing frames, perplexing imagery, and epic music scores that films open with are designed to entrance you. They blend into a multi-sensory hypnotic induction. An induction that not only shifts your state of mind, and loosens your grip on reality— it also makes you remarkably susceptible to suggestion.
The persuasive power of entertainment-media is unparalleled. When you let your guard down, subliminal cues, product placements, brand-positioning, and suggestive imagery have a direct line into your subliminal-self— into your control center— into your none-conscious mind.
The Subliminal Video Genre(s)
In light of the subliminal saturation in all forms of media, ‘subliminal video’ is somewhat of a misleading moniker, if not an outright misnomer.
Be that as it may, the subliminal video genre is popular and it’s is all over the place. The Subliminal Videos that you’ll come across on social sites are a motley crew of mesmerizing misfits. Ranging as they do from Disney’s subliminal slip-ins to advertising reveals— from secret society symbolism to satanic-fear-mongering— ‘religious-gotchas.’ But what would be of most interest to many of you are subliminal self-help videos that have cropped up over the last decade and nearly taken over the scene.
If you want to use subliminal enhancement videos to inspire change and persuade yourself to live up to your aspirations, don’t you think that it’s important to understand how persuasion works? Before we break subliminal self-help videos down into sub-genres and critique them lets take a look at the village compulsion trade.
If you were living in a more traditional, down to earth world— like in a medieval village, what do you think would happen if people found out that the local market was using hidden lures and compulsion triggers to get them to buy things they didn’t need? Wouldn’t they be outraged? And, if we described such a market in medieval terms wouldn’t it be called wicked-witchery, an ensorcelled compulsion trap, black-magic or something of the like? You bet! And, even without the superstition, the villagers would not put up with such shady shenanigans.
It is one thing to advertise your product, and another to compel people to buy it. Just because you can doesn’t mean you should. But, free market ethics aside— besides getting clued into the workings of consumer-compulsion tactics, consumer persuasion, let’s start by looking at the subliminal videos that you’re most likely to come across in your daily rounds. The following videos will show you some of the tricks that you’ll come across at the market place— consumer psychology in action. When you recognize them in the commercial environment, you’ll be more able to avoid their influence, and come up with ideas on how to use the tricks of persuasion to enhance your own life and sculpt your environment.
Subliminal Advertising — Priming & Consumer Psychology
Digging up subliminal messages in advertising is still something of an obsession. The problem is that most people don’t know what to look for. What may have been subliminal yesterday is in your face today. Who needs to use subliminal sex scenes when you can use a full frontal flesh shot?
Subliminal advertising, no longer simply relies on hidden gimmicks to get its message to sink in. It’s become both more blatant and more sophisticated. Wouldn’t you agree that product placement, like the M&M’s in Spielberg’s ET and entertainment that’s packaged as news exert a much greater influence on our lives than hidden phallus’s in ice cubes?
Subliminal Marketing in the 21st Century isn’t even called subliminal anymore. To drop some of the subliminal stigma, it’s been re-branded as Neuromarketing.
Even so, exposing subliminal secrets and cover-ups, busting the sly connivery of corporate person(s) still tickles our collective fancy. Searching for subliminal messages apparently taps into some kind of subconscious yearning. Perhaps it’s an echo, a pale reminder of the hero’s quest, the archetypical hunt for hidden treasure, for meaning and satisfaction.
What most people don’t realize or think about, is that the Brands are well aware of the compelling allure of subliminal messages. So, have Subliminal Messages become a marketing ploy? Could they be hinting at something much more devious?
The videos that uncover subliminal advertising could be a red herring of sorts. While we’re munching on a particularly appealing carrot, on the subliminal eye candy, we might be missing the garden, the big picture on this one.
Maybe I’m just too suspicious, but what it seems like we could be falling for the ole subliminal bait and switch routine. Subliminal videos draw your attention away from other deeper forms of subliminal persuasion. Because you’re focused on this, you may have completely overlooked that.
The novelty of subliminal videos could very well be distracting us from much more serious issues. What do you think? Is uncovering the hidden image of a dollar bill in a Big Mac, more important than shining a light on the subliminal influences that ruthlessly drives the wars that are wrecking havoc across the world?
Millions were made aware of the Big Mac dollar bill in subliminal videos, but how many of you have seen John Pilger’s subliminal expose: The War You Don’t See?.
Are Subliminal Videos Really a Trojan Horse?
Would you or your friends stop drinking coke because of Coke’s subliminal advertising? No! If you discovered subliminal messages in Coke Ads would you tell your friends, share them on Facebook and Twitter? Probably. So, if Coke gets busted using subliminals, that’s a good thing. By delivering a full dose of novelty, it could have a trend on its hands.
You see, we love novelty. It turns us on! Movies like Ocean’s Eleven, Matchstick Men and The Score were massive hits at the box office. Sure, the A Class line-up of actors didn’t hurt. Yet, I’d be willing to bet that the real secret behind the success of these films can be found in their scripts.
Novel plots with unexpected twist and turns are what turned the relatively low budget TV series, Lost, into a stunning success. Even with big name actors and massive budgets, movies with unimpressive scripts time and again turnout to be nothing more than expensive box office flops.
You probably have picked up what I’m getting at here. Novelty could very well be the single most power weapon in the arsenal of mass influence and persuasion.
So, do you really believe that subliminal messages in advertising are really not meant to be found?
No matter what kind of advertising we are talking about, and even entertainment for that matter, we would be naive to believe that they don’t have subliminal elements. You know why? Because they wouldn’t excite us, they wouldn’t move us and they wouldn’t work.
95% of all of our decisions are spontaneous, emotional and made unconsciously. So, if advertising didn’t exhibit subliminal stimuli, elements that appeal to our subconscious mind, they’d be useless.
Effective Advertising must get our attention, be emotionally appealing and entice our subconscious mind. However, there is a huge difference between the creative use of subliminal messages and the sneaky subliminal shock treatment ads that jolt your subconscious mind?