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Did you catch the subliminal imagery in this video? I don’t think anyone could, the tempos too fast. Don’t worry, you won’t need to use the pause button to see what’s going on.
You’ll find a subliminal key at bottom of the page. It’s a slide show key that will walk you through the Subliminal Ads in the video.
The Bare Truth About Subliminal Videos
Most of the Subliminal Videos that you’ll come across are a motley crew. You might get some clever insights into the covert use of subliminal messages, but don’t expect them to be cutting edge. They’re generally outdated and drab.
You’ll see the usual fare: phallic symbols in cartoons, subtle sexual imagery in ads, and hidden text like sex. Or, George W Bush’s use of the word, Rat, in the turn of the millennium US presidential campaign.
These kinds of subliminal messages went out with the shag. They may have been at the forefront of subliminal advertising back in the 1960’s, 70’s & 80’s. But, in the 21st century, they’re little more than quaint reminders of a bygone era.
Subliminal Advertising and the Quest
Digging up subliminal messages in advertising is still something of an obsession. The problem is that people don’t know what to look for. What may have been subliminal yesterday is in your face today. Who needs to use subliminal sex scenes when you can use a full frontal nude?
Subliminal advertising, no longer simply relies on hidden gimmicks to get its message to sink in. It’s become both more blatant and more sophisticated. Wouldn’t you agree that product placement, like the M&M’s in Spielberg’s ET and entertainment that’s packaged as news exert a much greater influence on our lives than hidden phallus’s in ice cubes?
Subliminal Marketing in the 21st Century isn’t even called subliminal anymore. To drop some of the subliminal stigma, it’s been re-branded as Neuromarketing.
Even so, exposing subliminal secrets and cover-ups, busting the sly connivery of corporate person(s) still tickles our collective fancy. Searching for subliminal messages apparently taps into some kind of subconscious yearning. Perhaps it’s an echo, a pale reminder of the hero’s quest, the archetypical hunt for hidden treasure, for meaning and satisfaction.
What most people don’t realize or think about, is that the Brands are well aware of the compelling allure of subliminal messages. So, have Subliminal Messages become a marketing ploy? Could they be hinting at something much more devious?
The videos that uncover subliminal advertising could be a red herring of sorts. While we’re munching on a particularly appealing carrot, on the subliminal eye candy, we might be missing the garden, the big picture on this one.
Maybe I’m just too suspicious, but what it seems like we could be falling for the ole subliminal bait and switch routine. Subliminal videos draw your attention away from other deeper forms of subliminal persuasion. Because you’re focused on this, you may have completely overlooked that.
The novelty of subliminal videos could very well be distracting us from much more serious issues. What do you think? Is uncovering the hidden image of a dollar bill in a Big Mac, more important than shining a light on the subliminal influences that ruthlessly drives the wars that are wrecking havoc across the world?
Millions were made aware of the Big Mac dollar bill in subliminal videos, but how many of you have seen John Pilger’s subliminal expose: The War You Don’t See?.
Are Subliminal Videos Really a Trojan Horse?
Would you or your friends stop drinking coke because of Coke’s subliminal advertising? No! If you discovered subliminal messages in Coke Ads would you tell your friends, share them on Facebook and Twitter? Probably. So, if Coke gets busted using subliminals, that’s a good thing. By delivering a full dose of novelty, it could have a trend on its hands.
You see, we love novelty. It turns us on! Movies like Ocean’s Eleven, Matchstick Men and The Score were massive hits at the box office. Sure, the A Class line-up of actors didn’t hurt. Yet, I’d be willing to bet that the real secret behind the success of these films can be found in their scripts.
Novel plots with unexpected twist and turns are what turned the relatively low budget TV series, Lost, into a stunning success. Even with big name actors and massive budgets, movies with unimpressive scripts time and again turnout to be nothing more than expensive box office flops.
You probably have picked up what I’m getting at here. Novelty could very well be the single most power weapon in the arsenal of mass influence and persuasion.
So, do you really believe that subliminal messages in advertising are really not meant to be found?
No matter what kind of advertising we are talking about, and even entertainment for that matter, we would be naive to believe that they don’t have subliminal elements. You know why? Because they wouldn’t excite us, they wouldn’t move us and they wouldn’t work.
95% of all of our decisions are spontaneous, emotional and made unconsciously. So, if advertising didn’t exhibit subliminal stimuli, elements that appeal to our subconscious mind, they’d be useless.
Effective Advertising must get our attention, be emotionally appealing and entice our subconscious mind. However, there is a huge difference between the creative use of subliminal messages and the sneaky subliminal shock treatment ads that jolt your subconscious mind?