By the by— buy can subliminally slip by you. You’d think that Buy Subliminal is a particularly crass moniker for a website that rails against subliminal manipulation and hyper-consumption. But— Buy Subliminal is itself a play of irony on homophonic hypnotics. Read On
Let’s Get Subliminal— Explorations Beyond the Common Threshold
What Are Subliminal Messages?
Most of us have heard that Subliminal Messages are used for propaganda, to sell us things we don’t need and get us to agree with concepts we otherwise wouldn’t.
This affects each of our lives in the most profound ways. It’s contributed to vast amounts of garbage despoiling our rivers and oceans. It’s led to increased levels of stress, anxiety, and confusion— obesity, addictions, and poor health— profiteering on the back of pain and suffering.
However, subliminal is a term that encompasses the entire horizon of unconscious influence, perception, persuasion, communication and the mysteries of our mind.
Subliminal messages are both less and more than what you’d think. Less, because they’re phantasmic and inconspicuous— Making use of what isn’t— of what isn’t illuminated by the light of your awareness.
On the other hand, subliminal messages are more because they pervade our collective consciousness— in the form of primal murmurs, mythologies, dream symbols, archaic gods and fantastical creatures.
The subliminal catacombs of your deep-mind are where imagination thrives— where your fantasies, repressed thoughts, and forgotten memories live—where concepts take shape and ideas spark a flame. And most importantly they are where the mysterious sanctum of deep truth and the real you reside.
“The unconscious… holds possibilities which are locked away from the conscious mind, for it has at its disposal all subliminal psychic contents, all those things which have been forgotten or overlooked, as well as the wisdom and experience of uncounted centuries which are laid down in its archetypal organs.” — Carl G. Jung
If you can hear, see, smell, taste or touch it— if you are aware of ‘it’, whatever ‘it’ may be— it’s not subliminal. Don’t be fooled though, because even what you are aware of often has a hidden level of significance that’s loaded with subliminal influences. And, it is this area that is of particular interest in our most ‘mercantile’ of times. Consumer Neuroscience, Neuromarketing, Subliminal Advertising, Propaganda, Subliminal Persuasion, Mind Control, Social Engineering, and nationalistic acculturation are a whole bunch of nasties if you’re on the receiving end— and give you the edge if your the one putting them into play.
Subliminal Messages in the Digital Age
In an era when your persona is commodified, and your impulses are tallied by clicks, your mind is commercial space. If it were a piece of ‘real’ estate, it would be prime— located somewhere along Park Avenue or on Madison and Vine. The most valuable, the most precious space in the world is your body-mind— and everybody is fighting for a piece of you— for a bit of your time, attention and energy too.
The subliminal messages we encounter these days are super-charged with stellar-intel— with big-and-small data in the hands of some of the best minds in the world. They’re the signal hidden in the noise— info-bytes of influence that nudges your decisions, cues your reactions, and primes your behavior. But, they would be like seeds sown on infertile grounds if the message didn’t sway your subliminal self towards a bias of preference and belief.
There’s sure to be some well-meaning souls who’ll take umbrage at the broad strokes I’ve used to sketch out the scope of the concept subliminal— preferring instead the baseless, pigeon-holed usage that’s crept into pop-psychology and academic dogmatism. Any definition that arbitrarily narrows the full range of ‘subliminal’ is misleading and goes against the spirit of inquiry.
The Sublime You— Selfies & Your Subliminal Self
Your motivations, behavior, choices, beliefs, and desires are similar to the beat of your heart— they’re driven by the part of your mind that you don’t consciously control. Is it unsettling to recognize that the ‘you’ who is reading right now is not the boss— not in the driver’s seat?
How often do you live up to your own aspirations? How good are you at saying what you mean and meaning what you say?— Or, behaving the way that you’d like to? It is disconcerting to realize that your ever-shifting persona is rarely in control— directing your actions and making reasonable decisions.
Has it always been that way? Has our identity (personhood) always been so insecure, overbearing and rigidly staunch— a frozen frame of persona clinging to self-interest like a creeper to a tree? Or, could it be that the unease we tend to feel is itself a result of fractious (capricious) acculturation— of subliminal conditioning that lies at the very core of (y)our identity?
“Working at strengthening our collective self while expanding its parameters to include diversity in our union is as important as nurturing our single identity…
“Narcissism and unbridled ambition, the Greeks warned, are like maladies coiled in the darkest part of the human spirit that, if left unchecked, can grow to completely overcome the balance and clarity of the mind…
“Divisions, walls, perimeters, boundaries: all that has been erected around the “I” to rigidly define its identity in contrast to some “Other” has proven to be, in the end, as ruinous as everything that remains too inflexible. To maintain its health, the mind needs to nurture its capacity to grow. Accumulation of information and knowledge would not mean much if not followed by improvement and maturation. In other words: progress has value only if it expands and enhances our humanness.“
You’re not a robot with a fixed ID and protocol. Your identity is fluid and temporal— reflecting the ever-changing condition of your experience. Our habits, beliefs, and behavior are continuously being forged by slow-burn of subliminal conditioning— and they, in turn— are what shapes who you are and who you’ll become.
Message from me, Subliminal Sri — If you haven’t noticed, Buy Subliminal is making a quantum leap to the next level— from the code to the content it’s going through a complete revision. As you can tell, I’ve removed all of the social share buttons, and there is no list to sign up for either. So, if you’d like to keep up with the changes, you’re going to have to do it the old fashion way— just bookmark it in a place that you’ll remember.
You see, if I put a Facebook button on the site, it would expose you to their tracking mechanizations. In the future, I will set up a WeMe and Minds buttons so that we can still have some social buzz without opening ourselves up to unwarranted intrusions into our personal space.
I do feel like I got caught with my pants down though because I like to work behind the scenes and have everything in tip-top shape before sharing it— before it goes public.
But, on this occasion, you will, unfortunately— get an inside view of my creative mess. It could be helped! All good things take time, and I can only make things one step at a time.
At present, the one page that has been brought up to date at the brink of 2019 is the By the Buy, About Buy Subliminal.
>//////Edited up to here as of Jan 11 2019\\\\\\
Subliminally Irresistible— the Allure of Novelty
Like candy to a kid— we’re susceptible to novelty. In their award-winning ‘Faces Campaign’, Nikon came up with a novel way to use archaic, subliminal triggers. By creatively highlighting their facial recognition system, Nikon’s ads successfully stimulated both your conscious and subconscious perceptions.
Over the last couple hundred thousand years, we’ve been hard-wired to look out for predators, for danger lurking in the shadows. You might not be conscious of these shadowy perceptions, but your subconscious is.
Note to self— Blending in— Pattern Recognition & Dragons in the Clouds
Our subconscious ability to recognize perilous patterns (pattern recognition) is the poster child of the persuasion industry. Advertising takes advantage of it by hiding emotionally charged images in the contours of ice-cubes and suggestively sculptured shadows.
Nearly a quarter of our brain is involved in the perception of visual imagery. Our vision transcends linguistic barriers. It doesn’t matter what language you speak, we all dream in visually rich, symbolic imagery. More than any other sense, vision is what bridges the gap between your conscious and unconscious mind.
Separate the Signal from the Noise— Subliminal Misdirection & Overwhelm
Subliminal Messages are just one of the weapons of mass distortion in the arsenal of mass persuasion. This well-oiled propaganda complex has inseminated the world with a pervasive misconception, a misconception that values appearance more than truth and the bottom line more than life itself.
You can’t get away from it; Commercial hype is screaming at you from the side of buses, in the subway tunnels, on your drive home in magazines, when you go to the movies, and now even from your hand phone. After a flawless putt across the green, don’t be surprised to find an ad on the bottom of the cup! Times Square, Tokyo, and even small towns have turned into billboard cities.
Entertainment: music videos, video games, slot machines, television, movies and even the nightly news are stuffed with subliminal triggers, provocative body language, and hypnotic suggestions.
Lets face it; we’re surrounded by spin, by ads that pressure us to move faster, work harder and buy more. This never-ending stream of stimuli doesn’t let up. The tone of the pitch mercilessly increases to get your attention. Pitches and slogans fill our lives with the sour taste of discontentment.
Even blocking out the noise doesn’t stop the subliminal influence!
Why do you think that people eat too much, too fast and are bulging at the seams? “63.1% of adults in the U.S. were either overweight or obese”. WebMd It didn’t use to be this way!
You see more ads in one day than your great grandparents saw in a lifetime!
Brands spend huge sums to inspire blind devotion and spawn cults. Brands want you to believe in, and mindlessly worship their products. How does it feel to know that Madison and Vine are often able to understand more about you than you do about yourself? It’s gotten so bad that teenage girls are selling their bodies just to get the latest a designer bag.
Our media-crazed society has accelerated to the point where stress, obesity, divorce and violence are common place. Seventy-five percent of all illness result from chronic stress.For many of us the frantic pace of life has become a desperate struggle, a struggle to keep up with the demands of mass manipulation, economic aberrations and hyped up taxation.
Do you feel like your going as fast as you can and still falling behind?
Misdirection is what stage magicians and pickpockets use to trick your mind. When you are focused on one thing, like being so damn busy, you not likely to notice what’s going on right under your nose. It’s easy to overlook the important things in life because we have more to do and less time to do it. Do you have time to study, time to share with loved ones, or time to simply relax and enjoy yourself? If your in a constant state of overwhelm, wouldn’t you agree that its about time to change?
Personal development technologies like Mind Master, and Mind Zoom might not be the Holy Grail, but every little bit helps. Don’t you owe it to yourself to check them out?Subliminal Messages helped get us into this mess in the first place. So doesn’t it make sense to use Subliminal Messages to help get us out of it?
Subliminal Conditioning— Manufactured Hyper-Consumption
WARNING! The following contains information that some of you may find shocking.
If you’re healthy, happy and vibrant— content with your life and enjoy spending time with those you love, then you’re a bad citizen. Because you’re not shopping, not buying stuff— you’re not consuming! People like you are hurting the national economy— the GDP.
The doesn’t just apply to consumables— the sick thing is that this is only as true for health care and the military industrial complex. Everything is all clumped together under the gross national product (GDP).
The economy thrives of illness and destruction. Think about it, the pharmaceutical industry thrives from plague and catastrophe— when more an more people need to shell out for healthcare. When people aren’t sick and tired, in torment and pain the healthcare industry contracts and the national economy shrinks. You see, when you’re healthy and happy— enjoy your relationships and are living your dream— your bad for business.
The idea of an infinitely expanding economy is not only a naive fallacy, but it’s also bad science and bad for us. Continual economic expansion might have made lopsided sense when the industrial revolution was picking up steam, and production had to exponentially expand to keep up with demand. But, that died long before the American Dream gave up the ghost.
In the 1950’s most people were happy and content. So, they didn’t need or want to keep buying more things. The situation was unacceptable to the fat-cat— robber barons. The economy they had spawned could only be sustained by a perpetually expanding market— by inexhaustible consumption. It was around this time, in 1955 the economist Victor Lebow introduced the idea of conspicuous consumption.
“Our enormously productive economy demands that we make consumption a way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfaction, our ego satisfaction in consumption…
“These commodities and services must be offered to the consumer with a special urgency. We require not only “forced draft” consumption, but “expensive” consumption as well. We need things consumed, burned up, worn out, replaced and discarded at an ever-increasing pace.” Journal of Retailing
On the manufacturing side, the practice of planned obsolescence was intensified and enforced by industry consortiums. Obsolescence by design not only shortened the lifespan of products but also created a huge problem, oceans of waste. On the advertising side, Madison Ave, ad agencies pulled out the heavy artillery. They deployed a devious battalion of measures— misinformation, false endorsements, made-up science and continuously experimented with new forms of subliminal manipulation. They unleashed a wave of insatiable desire and gave birth to hyper-consumerism.
A famous scene from the cult classic film, The Fight Club, sums up the situation in no uncertain terms. Listen to how Tyler Durben, Brad Pitt’s anarchical character, put it:
“God damn it, an entire generation pumping gas, waiting tables; slaves with white collars. Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don’t need.”
Most of us like shopping, shopping isn’t the issue— the issue is shopping hysteria. The wanton acquisition of goods is enslaving us. Not only does it lock you into a lifelong struggle of debt, but it also has extremely toxic side effects that affect children who haven’t even been born. Hyper-Consumption has fouled the air we breathe, polluted the soil and created a garbage patch in the big blue waters of our oceans— one such patch of trash is twice the size of Texas.
Subliminal Messages – Hidden in Plain Sight!
Subliminal Messages aren’t always hidden in the shadows or by perceptive tricks. Sometimes they rely on simply deep-seated symbols, symbols that have a strong impact. You can see them, so they symbols aren’t subliminal, but their message and influence is.
Very few people die from a spider bites in our world today, but they still provoke alarm and fear because a hundreds of thousands of years ago spiders were indeed a much greater threat to life. Besides our evolutionary relation to it, the symbolic legacy of a spider includes the natural traits that it exhibits and represents in the natural world.
A Spiders Associations with Sexuality and Feminine Conquest is a Subliminal Trigger often deployed in ads. Spiders, like the Black Widow, are feared because of their deadly venom. Besides this, spiders are symbolically rich in texture. In short, they represent sexuality, feminine conquest and the web of illusion. The fact that female spiders are much larger than males and often eat their mates after intercourse subliminally prompts the idea of a fatal attraction, the dark side of femininity and sexuality. Deception is also brought into the mix because of the way spiders trap their prey in all but invisible webs.
One of the pioneers of Symbolic Anthropology, David Schneider suggests that: “Spiders, in their ceaseless weaving and killing—building and destroying—symbolize the ceaseless alternation of forces on which the stability of the universe depends.”
The subliminal connotations of a spider are not wholly negative. Its web is a miraculous feat of engineering. It spans space with geometric designs that are reflective of the unchanging patterns that give underlie nature.
The biochemical strands, the substance of the web, are some of the strongest most resilient materials on the planet. The Spider’s eight legs also represent the eight directions that qualify space.
In the ancient world spiders were considered an attribute of the great goddess, the tireless Weaver of Time, who sits at her loom, sending out strands in an alternating pattern that becomes the fabric of space. The Great Weaver spins the yarn of life that attaches all men to the vital thread of inter-connectivity.
The spider is just one of the many symbols that have a subliminal impact that often appears in advertising.
These associations appear in dreams and were recognized by Carl Young as archetypes. “The archetypes form a dynamic substratum common to all humanity…Being unconscious, the existence of archetypes can only be deduced indirectly by examining behavior, images, art, myths, religions, dreams, etc.” Jungian Archetypes
For over a hundred years now advertising has been married to mind science? In fact, it was Sigmund Freud’s nephew, Edward Bernays, who took the propaganda tactics of psychological warfare and turned it into public relations.
He’s the father of mass manipulation, of advertising directly aimed at our unconscious mind.
In his book, “Propaganda”, published in 1919, Bernays writes:
“If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing about it?”
It was an easy job to hoodwink us, because 99% of the sensory data that we perceive we’re not aware of.
Our brain simultaneously processes and filters immense amounts of information, the vast majority of which, is subliminal.
You see, out of the estimated 400,000,000 bits of information that we are exposed to every second, we’re only aware of around 2000.
According to Timothy Wilson’s book, “Strangers to Ourselves: Discovering the Adaptive Unconscious”;
“Our senses are taking in about 11 million bits of information every second. Most of that comes through our eyes, but all the other senses are contributing as well—hearing, touch, smell, taste, and spatial sensations.
Our conscious brains—that part of thinking in which we are aware of thinking—can only process, at best, 40 bits of information per second. All the rest is processed subconsciously.” The Buying Brain
Because most of what we perceive is unconscious, Subliminal Messages effect the greater portion of our minds.
The flashing Subliminal Messages of the 1950s have gotten much more sophisticated and even more pervasive. Advertisers…
“are applying the latest advances in neuroscience to create brands, products, websites, package designs, marketing campaigns, store environments, and more.” ibid
Neuromarketing is using Subliminal Messages and Hypnotic Suggestion to manipulate us. However, the awesome discoveries of neuroscience are also paving the way to a revolutionary outlook, an outlook that promises to help us reshape the fabric of our own lives and the world in which we live.